Sunday, April 3, 2011

"The Corporate Creative" By Andy Epstein

This is a book that I'm glad I bought. I think I will need to read it again and mark it up with notes and bookmarks. I think the book is aimed more at a corporate department lead (management, VP, whatever), but I still found some insightful remarks. One of my favorite quotes from the book was:
"You're not going to find a graphic designer who also has extensive web experience and can write copy and manage your traffic team, too."
I favor this quote because it seems like all the job descriptions being posted lately are asking for exactly that, plus social media skills and the ability to code. In general, I think Andy Epstein has a lot of good things to say and he has tackled an area of the field that can be so different depending on where you work. Good read.

I'll leave you with another quote that I liked:
"Be smart, be passionate, be disciplined and be bold, but most of all, be true to who you are."

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